Snowman Cupcakes

snowmen cupcakes

I saw a version of these on Pinterest but they weren’t attached to a recipe so below is what I did! It took a while to work out how to get the icing really white to match the marshmallows, so keep reading to find out how!

The chocoalte cupake recipe was adapted from allrecipesUK, the icing recipe from goodfood.

To make 16 (cupcake size)

  • 60g good quality (70%) cocoa powder
  • 4 or 5 tablespoons boiling hot water (I had to use a lot more than this to boil extra)
  • 175g unsalted butter, softened
  • 175g caster sugar
  • 120g self-raising flour
  • 1 level teaspoon baking powder
  • 3 eggs
  • optional – chopped chocolate (at least 100g – your choice though!)


  1. Preheat the oven to 200 degrees C / Gas mark 6.
  2. Line your cupcake trays with paper cases – mine actually made 17 but I could have put a bit more in each so you’ll probably need about 14-16 cases.
  3. Sift the cocoa into a large bowl. Add 4 tablespoons of boiling water and mix into a thick chocolate syrup, adding more water if you needed. I’d say I needed about twice as much.
  4. Add the softened butter, sugar, self-raising flour, baking powder and eggs. Mix with electric beaters until smooth and evenly mixed.
  5. If extra chocoate always a good idea to you then at this point stir in the chopped chocoate/chocolate chips
  6. Spoon teaspoons of the mixture into the paper cases, filling them 3/4 full.
  7. Bake for 10 minutes, or until the sponge mixture has risen and the cupcakes spring back when you touch them.
  8. Remove from the oven; cool on a wire rack.

The icing / decoration

  • 150g unsalted butter, softened – Lurpak is the whitest one I could find!
  • 300g icing sugar
  • 2 tbsp milk
  • 200g Vanilla Marshmallow Fluff (100g if you like!)
  • 1 bag of large white marshmallows
  • chocolate writing icing


  1. Beat together the softened butter, icing sugar and milk until smooth. I used an electric whisk and covered with a tea towel while I was doing it. The longer you whisk, the whiter it goes.
  2. Gradually add the Vanilla Marshmallow Fluff large spoonfuls at a time, until all is incorporated. The recipe called for pretty much a whole jar here, I used just half because it’s quite thick, and I wanted it to stay fluffy – I was mostly using it to lighten theĀ  icing.
  3. Transfer the icing into a piping bag with a large circular nozzle and pipe in swirls over the cooled cupcakes.
  4. Place marshmallows on top for their heads and add features using the writing icing.

un-iced chocolate cupcakes

snowmen cupcakes on cooling tray

marshmallow fluff

Found this in the spreads isle of Tesco!